Our Story

Established in 2018  & based in Perth Western Australia, we aim to please!
Anyone that knows me well will tell you that I have always liked shopping (just a little bit) & with a closet that has no less than 30 pairs of jeans i’d say i’ve got it covered!
There are campdrafting jeans, work jeans, weekend jeans, ripped jeans, blingy jeans & skinny jeans. The thing with jeans is you can always make them work, dress up, dress down and i think that’s why they have always been my favorite staple.
So here i am with my crazy dream based on my love of shopping & things that look great with a good pair of jeans to offer all of you wonderful ladies out there my pick of Western/ Boho inspired clothing & accessories with a bit of twist!
I have had so much fun individually sourcing my suppliers to ensure i have quality products on offer. I hope you have as much fun looking through my range as i have had picking it out. Enjoy
Gem xx
Back Roads Western Chic